Forti di una storia lunga quasi di 150 anni, siamo in prima linea per ripensare e migliorare la vita di tutti i giorni. Oggi e per le generazioni future. Con l’aiuto dei nostri brand e delle nostre tecnologie innovative e sostenibili, in ogni team in tutto il mondo. Henkel occupa posizioni di leadership sia nel mercato al consumo che in quello industriale: Il nostro portafoglio include ben noti prodotti per la cura dei capelli, detersivi per il bucato, ammorbidenti, ma anche adesivi, sigillanti e rivestimenti funzionali.
Trade Marketing Manager
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About this position
About this Position
- Lead the development and execution of trade marketing strategies to drive sustainable long-term growth for the laundry category, grounded in shopper insights and customer needs.
- Partner closely with Sales to ensure sales objectives are fully aligned with trade marketing strategies, jointly owning and delivering P&L targets.
- Collaborate with the Marketing team to plan, execute and review shopper and consumer promotion activities that effectively attract and convert both customers and end consumers.
What you´ll do
- Manage portfolio and channel assortments and continuously refine pricing and promotion strategies to optimize efficiency across channels and customers.
- Develop a deep understanding of key business metrics (e.g. sales, share, volume, profit) and provide data-driven analysis, insights and recommendations to support current and future business plans.
- Lead end-to-end new product launch processes, including business case preparation, go-to-market planning and post-launch evaluation.
- Lead in-store activation & merchandising to translate brand/shopper insights into impactful POS across key channels.
- Effectively manage the Trade Marketing budget, including annual planning, deployment, tracking and post-activity reviews to ensure optimal ROI.
What makes you a good fit
- Bachelor’s degree or above, with 5–8 years of experience in Trade Marketing or a closely related commercial role.
- Experience in a relevant industry, preferably FMCG.
- Strong strategic thinking and business acumen, with solid analytical skills and a proven track record of execution.
- Excellent interpersonal and communication skills, with the ability to work effectively with stakeholders across functions and seniority levels.
- High stress tolerance; mature, resilient and adaptable in a fast-paced working environment.
- Self-motivated with a strong “can-do” attitude and ownership mindset.
- A good team player: well-organized, detail-oriented and able to work with a strong sense of urgency.
- Fluent in English (listening, speaking, reading and writing).
Some perks of joining Henkel
- Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
- Diverse national and international growth opportunities
- Global wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
- Comprehensive Group Insurance Scheme
- Medical Insurance cover for dependents
- Annual Physical Examination
- Supplementary Pension Plan
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.
JOB ID: 25090229
Contact information for application-related questions: Henkel.GCN.Recruitment@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
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Chi siamo
FAQ
Sono interessato a più posizioni. Posso candidarmi per più posizioni allo stesso tempo?
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L’offerta di lavoro è scritta in inglese – dovrei candidarmi in inglese?
Si. Henkel è un’azienda internazionale e tu lavorerai con colleghi da tutto il mondo e l’inglese è la nostra lingua ufficiale. Generalmente, la regola è: fai la candidatura nella stessa lingua dell’offerta.
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