Forti di una storia lunga quasi di 150 anni, siamo in prima linea per ripensare e migliorare la vita di tutti i giorni. Oggi e per le generazioni future. Con l’aiuto dei nostri brand e delle nostre tecnologie innovative e sostenibili, in ogni team in tutto il mondo. Henkel occupa posizioni di leadership sia nel mercato al consumo che in quello industriale: Il nostro portafoglio include ben noti prodotti per la cura dei capelli, detersivi per il bucato, ammorbidenti, ma anche adesivi, sigillanti e rivestimenti funzionali.
Regional Marketing Manager
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About this position
About this Position
- You’ll work in APAC regional marketing team, a super international and diverse team with colleagues from different countries and backgrounds, highly positive and collaborative team culture.
- It’s a role with high level of exposure in the organization- you’ll have the chance to work with regional colleagues, global headquarter team, and over 10 local country teams to shape brand strategy and drive innovation.
What you´ll do
- NEW PRODUCTS DEVELOPMENT:
- Market intelligence: familiarizes with regional and local trends, shares insights regionally, supports the ideation process.
- Provides category expertise, runs country portfolio review and identifies white spots, builds innovation roadmap for responsible brands.
- Executes assigned New Product Development projects including conceptualization, validations (GOI, GOII), development and implementation.
- Steers projects according to Henkel’s innovation process together with internal and external partners (R&D, NPI, Supply Chain, Purchasing, Production, Legal, Agencies, etc.) to ensure OTIF delivery. - BRAND COMMUNICATION DEVELOPMENT:
- Develops brand communication guideline and assets in alignment with country needs, including communication platform, brand book, KV, CI, video, PR pack shots etc., cascading to markets to ensure execution consistency.
- Constantly communicates with markets and shares best practices. - LAUNCH PLANNING & TRACKING:
- Reviews local launch plan and media planning efficiency to drive awareness, consideration, conversion, and purchase.
- Launch tracking: closely monitors launch performance and coordinates with markets to seek optimization opportunity. - BUDGET MANAGEMENT:
- Sets up regional marketing budget for responsible brands and maintains tracking tool.
- Processes marketing spending in accordance with budget and improves ROI.
What makes you a good fit
- 10 years’ MKT experience, experience in NPD preferred.
- Experience with Beauty/Personal Care Industry preferred.
- Regional experience preferred, or international exposure i.e. overseas working/study.
- Self-motivated /resilient /logical /team player.
- Fluent in English.
Some perks of joining Henkel
- Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year.
- Diverse national and international growth opportunities.
- Global wellbeing standards with health and preventive care programs.
- Gender-neutral parental leave for a minimum of 8 weeks.
- Employee Share Plan with voluntary investment and Henkel matching shares.
- Comprehensive Group Insurance Scheme.
- Annual Physical Examination.
- Flexible Benefits cover for dependents.
- Company Products Discount.
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.
JOB ID: 25086218
Job Locations: China, Shanghai, Shanghai
Contact information for application-related questions: Henkel.GCN.Recruitment@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
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Chi siamo
FAQ
Sono interessato a più posizioni. Posso candidarmi per più posizioni allo stesso tempo?
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L’offerta di lavoro è scritta in inglese – dovrei candidarmi in inglese?
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