Digital Campaigns & eCRM Specialist

Consumer Brands Marketing United Kingdom Full Time Regular
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About this Position

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. Join our global community of pioneers and play a key role in shaping customer engagement through data-driven insights and eCRM excellence. Within Henkel Consumer Brands and our Professional Hair business, you'll help execute campaigns across paid media and eCRM channels, turning data and insights into actions that drive engagement, customer acquisition and growth. Grow your expertise in a dynamic, future-focused environment where innovation, collaboration, and continuous learning are at the heart of everything we do.

What you´ll do

  • Execute digital campaigns across paid media and eCRM channels, (including Meta, TikTok, Google).
  • Track campaign performance against commercial KPIs including ROAS, CPA, revenue and customer acquisition targets.
  • Work closely with agency partners and internal stakeholders to implement campaign plans and ensure effective cross-channel execution.
  • Produce regular performance reporting, translating data into actionable insights, recommendations and next best actions.
  • Support audience segmentation and targeting strategies to improve campaign effectiveness across paid and owned channels.
  • Ensure all creative assets, messaging and copy remain on-brand and aligned with campaign objectives.

What makes you a good fit

  • Experience managing digital campaigns across social (Meta/TikTok/Google) and eCRM platforms.
  • Understanding of paid social and email marketing campaigns.
  • Experience managing agency partners and driving performance against defined KPIs.
  • Understanding of customer and data-driven marketing principles.
  • A proactive and adaptable mindset.
  • Excellent communication and collaboration skills.
  • Strong analytical skills and the ability to translate data into actionable insights.
  • Ability to manage multiple projects and meet deadlines.

Desirable:

  •  Experience within beauty, FMCG, retail or eComm.
  •  Knowledge of customer segmentation, lifecycle marketing and digital analytics tools such as GA4.

Some perks of joining Henkel

  • Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
  • Diverse national and international growth opportunities
  • Global wellbeing standards with health and preventive care programs
  • Gender-neutral parental leave for a minimum of 8 weeks
  • Employee Share Plan with voluntary investment and Henkel matching shares
  • Performance bonus / incentives
  • Competitive Pension & Life Assurance - Company contributes up to 10% of basic salary
  • Annual Leave: 27 days plus 8 Bank Holidays
  • Celebration vouchers

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.

JOB ID: 26101024

Job Locations: United Kingdom

Contact information for application-related questions: RecruitmentUKIE@henkel.com

Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.

Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application

Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.

Chi siamo

Forti di una storia lunga quasi di 150 anni, siamo in prima linea per ripensare e migliorare la vita di tutti i giorni. Oggi e per le generazioni future. Con l’aiuto dei nostri brand e delle nostre tecnologie innovative e sostenibili, in ogni team in tutto il mondo. Henkel occupa posizioni di leadership sia nel mercato al consumo che in quello industriale: Il nostro portafoglio include ben noti prodotti per la cura dei capelli, detersivi per il bucato, ammorbidenti, ma anche adesivi, sigillanti e rivestimenti funzionali. 

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FAQ

Sì, è sufficiente compilare il tuo profilo nel nostro sistema di candidatura online. Una volta completato il tuo profilo online, puoi candidarti per più posizioni.

Sì, grazie! Henkel è un'azienda internazionale e collaborerai con colleghi provenienti da tutto il mondo. Ecco perché l'inglese è la nostra lingua aziendale ufficiale.

Come linea guida generale, ti consigliamo di scrivere la tua candidatura nella stessa lingua dell'annuncio di lavoro. Ciò contribuisce a garantire chiarezza e coerenza durante tutto il processo di selezione.

Ogni ruolo in Henkel è unico, così come ogni candidato.
Trovare la giusta corrispondenza è importante, non solo per noi, ma anche per te. Ci impegniamo a garantire che il candidato e l'azienda siano perfettamente compatibili. I candidati possono sempre verificare lo stato della loro candidatura nel loro profilo.

Durante l'intero processo di assunzione, ti terremo informato/a e ti forniremo un feedback in ogni fase. Il tuo percorso con Henkel inizia con trasparenza e rispetto reciproco.

Il nostro team di recruiter è a tua disposizione per qualsiasi domanda o richiesta tu possa avere durante il processo di selezione.
Non esitare a contattare il team qui. Saremo contenti di aiutarti!