Forti di una storia lunga quasi di 150 anni, siamo in prima linea per ripensare e migliorare la vita di tutti i giorni. Oggi e per le generazioni future. Con l’aiuto dei nostri brand e delle nostre tecnologie innovative e sostenibili, in ogni team in tutto il mondo. Henkel occupa posizioni di leadership sia nel mercato al consumo che in quello industriale: Il nostro portafoglio include ben noti prodotti per la cura dei capelli, detersivi per il bucato, ammorbidenti, ma anche adesivi, sigillanti e rivestimenti funzionali.
Brand Delivery Manager
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About this position
About this Position
- N&E plays a strategic important role in company vision. As No.1 brand in grey coverage category, it generates around 700 million sales value per year with profitable growth in sustainable way. Now, to continue the success, we’ll focus on stimulating category growth in position of building a strong, professional premium grey coverage brand. To accomplish this task, we need talent today, passion to drive brand growth with portfolio management, brand & channel strategy.
What you´ll do
- Category growth strategy and brand management – Grey coverage brands (Natural&Easy as key brand):
• Drive & support grey coverage’s business growth in a sustainable way, through category demand space analysis, portfolio and media strategy to lead yearly brand activation.
• Define brand proposition & position, TA profile with existing data & research tool.
• Develop all year campaign calendar, each campaign core idea/key message, develop brand core assets based on brand proposition& campaign idea, ensure brand consistency, build brand equity.
• Engage media team to develop media plan to deliver a seamless consumer journey and closely work with channel team to ensure sales delivery.
• Conduct comprehensive campaign review, incl. sales performance, media performance, ROI etc, identify what works and what doesn’t, continuously learn & grow, always work for better result.
• Conduct Promo Pack design brief & delivery. - Portfolio Review & Diagnosis:
• Keep sharp to market trend & consumer insight, review existing portfolio combined with sales performance to identify key areas to play in, lead for brand growth map and ensure a completed & competitive portfolio.
• Closely work with brand design team to develop NPD with comprehensive inputs from product concept to product assets, and accountable for NPD business case development input. - Financial Investment Plan:
• Brand P&L owner, support monthly review based on Customer JBP performance tracking and adjust financial investment plan accordingly.
What makes you a good fit
- Passion for brand business management.
- Result Driven & Growth mindset.
- Strategic thinking for business growth.
- Marketing experience of Brand Activation is MUST.
- Channel landscape and shopper insight.
- Excellent in Mandarin and English, writing & speaking.
- Experience in FMCG/ beauty industry.
- Experience of brand activation and channel experience.
- Strong Ownership capability, with drive for result and initiative taking mindset.
Some perks of joining Henkel
- Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
- Diverse national and international growth opportunities
- Global wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
- Comprehensive Group Insurance Scheme
- Annual Physical Examination
- Flexible Benefits cover for dependents
- Company Products Discount
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.
JOB ID: 26097333
Job Locations: China, Shanghai
Contact information for application-related questions: Henkel.GCN.Recruitment@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
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