Forti di una storia lunga quasi di 150 anni, siamo in prima linea per ripensare e migliorare la vita di tutti i giorni. Oggi e per le generazioni future. Con l’aiuto dei nostri brand e delle nostre tecnologie innovative e sostenibili, in ogni team in tutto il mondo. Henkel occupa posizioni di leadership sia nel mercato al consumo che in quello industriale: Il nostro portafoglio include ben noti prodotti per la cura dei capelli, detersivi per il bucato, ammorbidenti, ma anche adesivi, sigillanti e rivestimenti funzionali.
Trade Marketing & Category Manager
Apply for this role
Trade Marketing & Category Manager
Apply for this role
About this position
At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 47.000 pioneers around the globe. Our teams at Henkel Adhesive Technologies help to transform entire industries and provide our customers with a competitive advantage through adhesives, sealants and functional coatings. With our trusted brands, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop What makes you a good fit. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.
What you´ll do
- Lead Trade marketing and Category Management Team to craft local channels and customers strategy, consistency with the Company vision and key objectives
- Translate Brands plans into compelling channels strategies by category, delivering annual Channels Plans
- Steer categories and channels plans by taking into account brands strategies, shopper insights, market data, channels dynamics and knowledge as well as customers objectives
- Define prioritization of investment among categories , initiatives and channels
- Develop category promo strategy ensuring consistency among different channels and subchannels and alignment to overall business goals
- Set promo initiatives goals , defining KPIs , track results, deriving learning to inform future decisions and activities Lead category management initiatives that foster shopper education and category growth
- Manage consumer journey by ensuring effective and innovative initiatives to drive consideration and conversion
- Manage Trade Marketing team, providing coaching, upskilling and people development
- Coordinate Application Engineering team to move forward the company strategic agenda in terms of Consumer and Customer centricity
What makes you a good fit
- Master's Degree in Economics, Management, Marketing or Trade Marketing
- At least 10 years of experience in Marketing and Trade Marketing/Sales preferably in the FMCG industry
- Experience in managing, developing and coaching people
- Strong data analysis skills
- Advanced knowledge of MS Office
- Excellent verbal and written communication skills
- Proficient in English and Italian
JOB ID: 25083236
Job Locations: Italy, Lombardy, Milano
Contact information for application-related questions: humanresources-italy@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
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Chi siamo
FAQ
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L’offerta di lavoro è scritta in inglese – dovrei candidarmi in inglese?
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